Get New Business Leads for As Low As $10.00-$20.00 Each When You Work With a Fairhaven, MN Pay Per Click (PPC) Advertising Company That Focuses Both On Campaign Quality AND High Visitor Conversion rates!
We have been doing pay per click (PPC) campaign set up and management in Fairhaven MN for almost 10 years, and we have worked on at least 150 pay per click campaigns during that time.
Because we focus not only on the campaigns we create but also on the pages that potential customers/clients arrive at, we achieve some very high conversion rates for our Fairhaven campaigns, normally in the area of 5%-8%. (Normal conversion rates for the industry as a whole are 1%-2%.)
Higher conversion rates mean a lower cost-per-lead and a higher ROI.
Many Fairhaven PPC advertisers ” and even PPC service providers ” make the mistake of driving PPC traffic to their website homepage. This is a very bad thing to do.
The result is that you get very poor visitor conversion rates, and your cost per lead goes through the roof!
Having people who click on your pay per click ad arrive at the right offer page can mean the difference between 1% to 2% of your visitors contacting you and 5% to 8% of your visitors contacting you. Put another way, you can spend $100.00 for 1 or 2 business leads or spend the same money for 6 to 8 business leads.
Constructing your Fairhaven PPC campaign:
We normally begin constructing a typical PPC campaign by first doing keyword research. Pay per click is governed by the 90/10 rule, which means that 90% of the keywords you use often will fail to generate visitor conversions. This means you want to start out with the 10% that do.
We find these keywords by analyzing the PPC campaigns of other Fairhaven, MN competitors to see which keywords they continue to use month-after-month and which keywords they drop. Once we have this list, we then add these keywords to your campaign.
Our next focus is on constructing the ads that will appear when potential clients search on Google for services related to what you offer. The ads must be compelling and relevant enough to make people click on them.
After your keywords have been identified and your campaign ads created, we now have to create the page referred to earlier. Such a page is often termed a “landing page”.
Constructing your pay per click landing page:
This page should look similar to a website page but without navigation. The idea is to get visitors to this page, avoid the distractions that navigation creates, keep the visitor’s attention and get them to take a desired action. This “desired action” is normally to contact you.
The better your landing page, the better the chances are the pay per click visitors who arrive at your page will contact you. The higher the percentage of people who contact you, the less your leads will cost.
After all of the above has been done, we assemble the pieces and bring your Fairhaven PPC advertising campaign live.
Our simple 5-step process to creating a highly-successful PPC campaign:
- We make contact and discuss your business.
- We determine how many keywords your PPC campaign will contain and your estimated monthly advertising budget.
- We analyze your competitors’ PPC campaigns to discover the 10% of the keywords that historically produce the lion’s share of the results.
- We construct your PPC campaign.
- We create a landing page.
- We take your Fairhaven, MN PPC advertising campaign live.
The entire process of creating your Fairhaven pay per click campaign and bringing it live can be completed within 1 to 3 weeks.
After your campaign has been running a while, we will periodically adjust it based on results or trends we see.
FACT: Free organic search traffic is always the best, but unless your site gets HUNDREDS of visitors a day, it won’t support a business.
That’s because only 1% to 2% of your site’s visitors will contact you (at best).
Only pay per click advertising can give your business the traffic volume it needs.
For a free consultation on how you can create a pay per click advertising campaign in Fairhaven, MN that works from the start, or salvage a campaign that’s working poorly, please fill out the form below or call (651) 528-6885.
I’ve been working with Fairhaven, MN PPC advertising for almost 10 years and Internet marketing and advertising for almost 19 years, so I’m sure I can help YOU.